88 Shanghai Countdown
Due to COVID-19 travel restrictions, the senior class of 2022 was spread across Shanghai, New York, Abu Dhabi, and across the world for the majority of our college years. Facing semi circle motifs were used across the visual identity to reflect the united, yet physically separated, global class.
Inspired by the typography work of Kenichi Minami, this custom typeface puts a playful edge on the Chinese characters for Shanghai (上海).
Subtle gradient purples and blues, based on NYU's iconic purple, are contrasted with a graphic bright yellow-green to create a futuristic tone.