Newark Fashion Forward

LOGO + MOTION DESIGN • 2024

PRODUCTION COMPANYPalette Group

ROLE Graphics Designer

TEAMJustin Guo / Director
Edem Kwakumey / Creative Producer
TOOLS After Effects, Illustrator

Watch episodes

Newark Fashion Forward is a short reality TV series set at the Newark School of Fashion & Design. Three teams of high school designers are given three challenges to design and create garments for a prize of $10,000.

I was tasked to design an animated logo inspired by the youth of the city of Newark, New Jersey. The resulting logo is a dynamic geometric wordmark animated with a chrome treatment to allude to the future innovation of young creatives.

Newark Fashion Forward has three episodes total and premiered on September 30, 2024. It was featured on ABC News, CBS News, and PIX11.`

Logo

World Premiere at the Newark Museum of Art on September 30, 2024

Animated logo

Animated title

ABC Channel 7 Eyewitness News feature

PIX11 News feature