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MOTION DESIGN • 2024

Newark Fashion Forward



PRODUCTION COMPANYPalette Group

 ROLE Graphics Designer
  
SKILLS Logo Design
Motion Design
TEAMJustin Guo / Director
Edem Kwakumey / Creative Producer   
TOOLS After Effects, Illustrator


Watch episodes Newark Fashion Forward is a short reality TV series set at the Newark School of Fashion & Design. Three teams of high school designers are given three challenges to design and create garments for a prize of $10,000.

I was tasked to design an animated logo inspired by the youth of the city of Newark, New Jersey. The resulting logo is a dynamic geometric wordmark animated with a chrome treatment to allude to the future innovation of young creatives.

Newark Fashion Forward has three episodes total and premiered on September 30, 2024. It was featured on ABC News, CBS News, and PIX11.`

 
Logo




 

World Premiere at the Newark Museum of Art on September 30, 2024




Animated logo

 



Animated title 





ABC Channel 7 Eyewitness News feature

PIX11 News feature